As the sun set on the glistening waters of Camps Bay, and the rain began to splash down lightly on the moonlit promenade, the scene was set for the launch of what is to be a game changer on the shores of Africa’s Southern continent.
Distribution company, Aqua4Life, launched the multi-award winning international water filtration range of products called LifeStraw® on Thursday 26 June, 2014 at the super stylish Le Roi Beach Club in Camps Bay.
Swiss-based company Verstergaard, the producers of LifeStraw®, together with Aqua4Life are committed to improving the health of vulnerable people. The product will be disseminated throughout Southern Africa, including RSA, Namibia, Botswana, Zimbabwe, Lesotho, Transkei and Swaziland, via both humanitarian and retail channels. Upon purchase of any LifeStraw® product, Vestergaard contributes clean water for a child in Africa for the period of one year through their humanitarian Social Responsibility program. Other Corporate Social Responsibility initiatives are also being implemented by Aqua4Life throughout these regions – getting clean water to those who need it most.
The launch hosted a number of familiar celebrated faces, all showing their water warrior support for the welfare of fellow Africans. Special guests included Natalie Becker, Tracey Lange, Karisa Nicholls, Jasna Zellerhoff and Denzil Jacobs to name a few.
“It was great to see such fantastic support from some of the opinion leaders and social influencers of our nation. Hopefully we will soon yield a strong force of Water Warriors to take on the water crisis our land suffers under, and spearhead the LifeStraw® water revolution” Says LifeStraw® MD, Nico Germishuizen.
With delicious Le Roi cocktails and tasty treats catered by Mediterranean Delicacies the evening formed a perfect backdrop for the exciting introduction to the launch of LifeStraw®. The product will be available for purchase online via aqua4life.net and shall soon be stocked in Wellness Warehouse stores across the country.