(Cape Town, November 2014) Aqua4Life, distributors of the award-winning LifeStraw® water filtration products throughout Southern Africa, have recently signed sponsorship for the Masiphumelele Rugby Club (Masi Pumas 7s) with their kick off games at the Villagers Sevens Rugby tournament on Friday 31st October and Saturday 1 November, 2014.

Masi RFC, originally having developed from a team competing in the Khayelitsha league with no home venue to facilitate training, now resides at the Noordhoek sports grounds in the South Peninsula, offering a club for which all communities can partake. Aqua4Life, has provided team rugby jerseys and admission for the league to participate in the Villagers Rugby Super 7’s Tournament.

Further to their recently established alignment with Masi, Aqua4Life’s mission is to improve the quality of life in ALL impoverished areas, or areas with little or no access to clean drinking water. LifeStraw® filters out bacteria, viruses, protozoa parasites and turbidity, making water safe to drink and therewith facilitating communities with a basic tool for survival. For each LifeStraw unit purchased through retail a child in Southern Africa receives clean drinking water for an entire school year. This initiative is facilitated both through the Swiss holding company, Vestagaard, and further driven by Aqua4Life’s CSR activations.

“Through Aqua4Life we have a solid platform to assist the community by getting clean, safe drinking water to those who need it most. For a community to thrive, however, it is also important to boost the morale of the younger generation particularly, identifying and driving talent and skills development. It is with great enthusiasm that we take on the sponsorship of the Masi Pumas 7s, a team revelled in tenacity and team spirit!” Says Aqua4Life MD.

Upcoming Aqua4Life activations include an installation of LifeStraw® water filters to the disadvantaged communities surrounding Hluhluwe in the Northern KZN. With the partnerships of Rotary International, Relate and Protea Hotels up to 19 sites within a 10km radius of Hluhluwe will be equipped with LifeStraw® for clean drinking water. These establishments include crèches, schools and clinics.

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